Find Us At: Immersive Experience Zone – Hall 4

Step Into a New Experience of Light

The Immersive Experience is a collection of different 3 experiences for attendees to visualize and experience key areas of lighting.

1. Light as Architecture. Designing for Human Experience —

Sponsored By

2. The Mockup - Light and Its Effect on Finishes —
Explore the relationship between lighting and finishes and how they shape the perception of a space. Understand how colour, texture and material choices respond to different lighting conditions.

Support & Contributions by:

3. Light, Wellness and the Human Experience —

Examine how light shapes the way we feel, function and experience a space. Understand how lighting can support wellbeing, enhance comfort and influence mood in everyday environments.

Support & Contributions by:

Immersive Experience will be open throughout the show for your viewing pleasure.

DAY-1 (18 November, 2026)

11:00 AM - 11:45 AM

Slots: 20

Light, Wellness and the Human Experience

Examine how light shapes the way we feel, function and experience a space. Understand how lighting can support wellbeing, enhance comfort and influence mood in everyday environments.

Docent

Carl Huestis

Regional Vice President of Sales – North - Axis Lighting

02:00 PM - 02:30 PM

Meet the artist behind the Immersive Experience

Christina Sideris

Founder, Artistry by Design

In this thought-provoking keynote, conceptual artist and Artistry by Design founder Christina Sideris explores the powerful relationship between light, nature, human biology and the built environment. Drawing from her evolution as a photographic artist into architectural-scale experiential design, Christina examines how biophilic principles, circadian rhythms and emerging technologies are reshaping the way we think about light—not simply as illumination, but as an integral part of human experience. Through the lens of ABD’s Architectural Art Infrastructure™, she invites designers to imagine a future where art, light and architecture converge to create environments that are more dynamic, responsive and connected to the natural rhythms that shape us.

Artistry by Design (ABD) is an illuminated architectural art studio founded by Christina Sideris, operating at the intersection of conceptual art, architectural lighting, and immersive spatial design. Through proprietary LED technology, precision fabrication, and original photographic artwork, ABD creates large-scale illuminated installations that function as integrated architectural features rather than decorative elements.

Rooted in the philosophy of “Light as Architecture. Art as Infrastructure.”, ABD transforms light into a medium for storytelling, placemaking, and emotional connection. Each installation is designed to enhance the experience of space—creating visual landmarks that strengthen brand identity, elevate perceived value, and leave a lasting impression on those who encounter them.

04:00 PM - 04:30 PM

Slots: 20

The Mock Up - Light and Its Effect on Finishes

Explore the relationship between lighting and finishes and how they shape the perception of a space. Understand how colour, texture and material choices respond to different lighting conditions.

Sponsored By

Artwork Curated By

Docent

David Holt

Specification Representative - TPL Lighting

DAY-2 (19 November, 2026)

10:15 AM - 10:45 AM

Slots: 20

Light, Wellness and the Human Experience

Examine how light shapes the way we feel, function and experience a space. Understand how lighting can support wellbeing, enhance comfort and influence mood in everyday environments.

Docent

Carl Huestis

Regional Vice President of Sales – North - Axis Lighting

01:00 PM - 01:30 PM

Slots: 20

The Mock Up - Light and Its Effect on Finishes

Explore the relationship between lighting and finishes and how they shape the perception of a space. Understand how colour, texture and material choices respond to different lighting conditions.

Sponsored By

Artwork Curated By

Docent

Deborah Gottesman

MBA, P.Eng, LC, IES, Gottesman and Associates

Deborah has a unique contextual understanding of lighting from all perspectives; her career spans over 30 years in all facets of the lighting industry, including design, engineering, management, education, and manufacturing. Since establishing Gottesman Associates in 1999, Deborah’s creative, rigorous, passionate and client-driven approach have brought award-winning lighting designs to a wide range of satisfied and repeat clients.

An electrical engineer with an MBA in Real Property, Deborah has successfully worked on projects in many sectors, and has taught lighting at all levels to a wide audience from students at colleges and universities to senior architects.

Deborah currently sits on the Canadian National Committee of the Commission Internationale de L’Eclairage (CIE) and the IES Residential Lighting Committee.

We thank the following for their support and efforts in helping to curate these experiences:

Design Committee:

Deborah Gottesman

MBA, P.Eng, LC, IES, Gottesman and Associates

Jennifer Pott

Principal - TPL Lighting

Carl Huestis

Regional Vice President of Sales – North - Axis Lighting

Joan Orgel

Inside Sales Manager, North American Lighting, NALP

**Prior Registration Required


Reserve Your Spot

**Note: Immersive Experience Docent Tours only to attendees holding a Trade Show Pass. Each tour has a limited slot of 20 attendees.