For over a decade the lighting industry has attempted to bring the benefits of healthy lighting to market, across a number of sectors. Most of this work has focused on Sleep and Circadian responses and patterns. These have proved to be difficult to implement in real world settings. Efforts have fallen short of hopes and expectations despite being built on a good foundation of scientific evidence. Why is this? Perhaps we need new ideas by looking at the science, applications, and benefits of healthy light from new perspectives. This will inform us with new ways of addressing markets, selling products, and generating revenue.
We will start by looking at how light affects the brain and nervous system. There is more to this than meets the eye; the body maintains a dynamic balance between a number of physiological processes affecting arousal, alertness, pain, mood, mental health, immune function, eye health, and other things.
Moving beyond the physiological functions of light, we will discuss how lighting can be applied to address a number of the health concerns that our fellow human beings live with in their daily lives. These can be neurological, psychological or just an expression of personal preferences. They range from addressing immediate needs to the long-term management of chronic conditions. When applied in these ways, lighting can be a bridge between scientific knowledge and support of deeply humanistic core values. Isn’t that the business we aspire to be in?
Finally, we will consider ways to tangibly deliver on the promise of lighting as a Health and Wellness solution. What products and services should we be offering and selling, and with what capabilities? How do we deliver both tangible and intangible value to customers? What knowledge and skills will be required to do so? Which markets offer the best opportunities to do so? How do we demonstrate that we have delivered on what we are promising? The good news is that the technology to deliver beneficial effects of lighting already exist, and nobody will have to go back to school to learn a new skill unless they wish to. Instead we are re-framing our offerings, engaging customers in meaningful and value-based ways.
Learning Objectives
By the end of this session, participants will be able to:
- Gain an understanding of how light affects the brain and the nervous system in a physiological manner.
- Obtain a basic understanding of how light can be used to address a number of health concerns for a better quality of life.
- Articulate the need of suitable and effective lighting for health considerations to clients.
- Apply lighting for health beyond circadian for home and client’s projects.
