Understanding marketplace dynamics is essential when introducing disruptive lighting products or services, whether powered by AI or not. Artificial Intelligence is currently the most disruptive technology this century. This session will explore why groundbreaking innovation fails without market alignment. We’ll explore how to identify the five buying groups, their consistent patterns, starting with early adopters. Provide an overview the 5 W’s of AI – Who, What, When, Where and Why. Key implications for the Canadian Lighting Industry, Lighting Companies and You – As Investors, Owners, Management and Employees.
“Seek first to understand, then to be understood.” – Steve Covey.
Recommended prerequisite – Overviews of Geoffrey Moore’s Crossing the Chasm and Zone to Win.
Learning Objectives
By the end of this session, participants will be able to:
- Understand Why AI-Driven Digitization Reshapes Lighting Workflows: Attendees will grasp the implications of Bold’s 6 D’s (Digitization, Deception, Disruption, Demonetization, Dematerialization, Democratization) on lighting industry workflows, using the film-to-digital camera analogy to recognize patterns of resistance and transformation. They’ll reflect on questions like “Why do lighting workflows resist digitization?” to anticipate changes, such as Ontario’s LED retrofit (80% in 15 years)
- Recognize Why Adoption Patterns Determine Competitive Positioning: Attendees will learn why AI’s adoption follows the Crossing the Chasm model (Innovators, Early Adopters, Majority, Laggards) and its implications for their roles in Canada’s lighting industry (Slide 3). By reflecting on “Why is my workplace on this curve?” and noting stats like 12.2% Canadian businesses using AI, they’ll assess their position and the risks of lagging behind.
- Explore Why Implications Are Central to Navigating AI’s Future: Attendees will understand the FOCIS framework (Facts, Opportunities, Challenges, Implications, Solutions), with a focus on why implications (e.g., 60–80% job offload, privacy risks) drive strategic thinking in a rapidly shifting AI landscape (Slide 4). Interactive discussion prompts (e.g., “List one implication for your role”) will encourage them to identify personal and industry-specific “why’s,” reinforced by Canada’s $4.4B AI Strategy.
- Adopt a Forest-View Mindset for Ongoing AI Reflection: Attendees will learn to apply a high-level, forest-view perspective to uncover unseen AI implications (e.g., Musk’s moveable power plant, 10x–1000x productivity gains) and commit to ongoing reflection through actions like writing a “why” question post-talk (Slide 5). Resources like The Rundown AI (therundown.ai) will equip them to stay updated on high-level AI trends, ensuring they remain ahead in the $
